Communicating and networking effectively. Successfully persuading and influencing others. Relating to others in a confident and relaxed manner. Relating and networking by establishing good relationships with customers, clients, colleagues and staff, building wide and effective networks of contacts inside and outside the organisation, relating well to people at all levels, managing conflicts and using humour appropriately to enhance relationships with others. Persuading and influencing others by making a strong personal impression, gaining clear and committed agreements by persuading, convincing and negotiating, promoting ideas and making effective use of political processes. Presenting and communicating information by speaking clearly and fluently, expressing opinions, information and key points of an argument clearly, making presentations and undertaking public speaking with skill and confidence, responding quickly and credibly to the needs of an audience and to their reactions and feedback.