Important and lasting beliefs, ideals and guiding principles about what is good, bad, desirable or undesirable.
Values are an underlying structure that help individuals navigate and are source of motivation (if fulfilled or lived according to).
Values have a major influence on a person’s behaviour and attitude and serve as broad guidelines in all situations. L. Gordon has defined 12 values, six of which are personal and six inter-personal.
Interpersonal values indicate different sets of preferred aspects in social settings and interactions between people.
McClelland has identified three fundamental differences in value sets: Affiliative, Achieving and Power.